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A.R.E. (Acoustic Resonance Enhancement) is an original wood reforming technology developed by Yamaha.
Through precise controll of temperature, humidity, and atmospheric pressure, the molecular properties of the wood can be manipulated into a more acoustically ideal condition, similar to the molecular characteristics of woods in instruments that have been played for years. In NX Series guitars, this treatment results in a sound close to that of a vintage guitar that has been played for years. It produces a sharper tone while simultaneously controlling dissonance in the high range.
Instruments that have undergone this process have received high marks from a great number of musicians. Their evaluations are nearly identical to those for guitars that have been played for years, and their comments often include terms such as "well settled", "mature", "warm", "excellent resonance", and "clear".
WHY ARE THERE TWO PRICES?
The prices reflect the level of service we can offer depending on how you buy from us:
When you buy online
If you click-and-buy a guitar from our website, we will offer what every other mail-order company does – boxed warehouse stock sent by courier which has passed the manufacturer’s quality control and is covered under their warranty. You can find out more about warranties and returns on the Delivery page.
When you buy in-store
Being made from natural materials, every guitar is different. Nothing beats trying a range of models, including the exact guitar you intend to purchase so you know its right for you.
Before we sell a guitar, we carry out a 16 point inspection, making skilled observations and adjustments to ensure it sounds its best, plays easily and is finished to a high standard. This often picks up on things that the factory’s quality control missed and we return up to 20% of our shop stock because it fails to meet our standards.
To ensure you get the most out of your new guitar and to keep it in top condition, we also include our FREE accessories and service package worth over £185. This includes important extras such as a carry case, digital tuner, spare strings, strap and plectrums so you’re ‘ready to play’, as well as a FREE quarterly service, where we inspect and adjust your guitar and offer free labour if you want a restring. After 12 months we offer a full service with free strings, and the opportunity to extend your service plan at a reduced rate.
Add to this the other facilities we offer, including finance options, part exchanges and a loan instrument if yours is in for repair, buying in-store definitely gives the best value for money.
